John Bielenberg, a 2013 AIGA medalist and well-known graphic designer, founded the nonprofit organization Project M. He made it his mission to positively change society in an imaginative and innovative way since he started the organization over 10 years ago.
During the two week experience, I worked with a hand-selected team of designers and passionate individuals to create innovative solutions for a small town in rural Alabama. The first project called, Catfish Jones, was a video campaign where we marketed eco-friendly bamboo bikes sold and produced in the community. The second project, Hot Potato Hack, was a game that encouraged participants to think differently. This game challenged individuals to apply creative thinking to an unexpected problem and allowed them to break through creative blocks.